Question: Using Case Study 13: Vodafone's 59 Million Customer Relationship Disaster answer the following questions. (1000words) 1. What led to the Vodafone CRM failure (main reasons)?

Using Case Study 13: Vodafone's 59 Million Customer Relationship Disaster answer the following questions. (1000words)

1. What led to the Vodafone CRM failure (main reasons)? How could they have prevented it?

2. What is the role of a CRM system in building a better relationship with customers?

3. Why intro-operability between different information systems is crucial. How Vodafone wanted to achieve it?

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