Question: Using data from the Zara case, please calculate Inditex marketshare in its home country Spain. ( Hint: Formula = Sales in Spain / Total sales

Using data from the Zara case, please calculate Inditex marketshare in its home country Spain. (Hint: Formula = Sales in Spain/ Total sales in Spain. Exhibit 6 provides data for "Sales in Home Country" and "Sales in Home Continent" for Inditex as well as its competitors. Calculate sales in home country. Then use exhibit 17 which provides total sales per country. Use this data to calculate marketshare. Please be careful about sales in millions and sales in billions).
59.8%
5.98%
There is insufficient data to estimate Inditex home marketshare
46%
 Using data from the Zara case, please calculate Inditex marketshare in

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