Question: Using different strategy models , explain why the performance of Apple improved via the introduction of the smartphone. This could involve any or all of

Using different strategy models , explain why the performance of Apple improved via the introduction of the smartphone. This could involve any or all of the following:

-Analyzing Apple's strategic planning process (a la Mintzberg),

-Performing a SWOT analysis of Apple,

-Analyzing Apple's business-level strategy

-Analyzing Apple's corporate-level strategy

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