Question: Using digital platforms for relationship marketing involves integrating the customer database with websites and messaging to make the relationship targeted and personalised. ( a )

Using digital platforms for relationship marketing involves integrating the customer database with websites and messaging to make the relationship targeted and personalised.

(

)

List FIVE

(5)

benefits of using CRM to support customer engagement.

(10

marks

) (

)

Explain how gamification can support customer engagement.

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