Question: Using examples, discuss what is meant by the term 'marketing mix' and how you would use the marketing mix in developing a marketing strategy for

Using examples, discuss what is meant by the term 'marketing mix' and how you would use the marketing mix in developing a marketing strategy for a new product launch.

(describe the steps involved in developing a marketing strategy and the role/use of the 4 P's)

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Using examples, discuss (i) what is meant by the term marketing mix and (ii) how you would use the marketing mix in developing a marketing strategy for a new product launch.

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