Question: Using examples from the IKEA case study to support your answer, debate the following statement: Consumers tend to be value maximisers; therefore, the only

Using examples from the IKEA case study to support your answer, debate the following statement:

"Consumers tend to be value maximisers; therefore, the only key to winning customer loyalty is through low pricing."

Using examples from the IKEA case study to support your answer, debate

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