Question: Using Exhibit 16-10 choose an appropriate graphing technique and defend its use to show the difference between mens and womens attitudes on the top five

Using Exhibit 16-10 choose an appropriate graphing technique and defend its use to show the difference between mens and womens attitudes on the top five Super Bowl ads. (According to Nielsen, women are hardwired for bigpicture thinking, multi-tasking, gut reasoning, social and verbal skills, and worry/empathy. Men are preconditioned for concrete thinking, goal-oriented tasks, logical solutions, competition/defense.)

Schindler, Pamela; Schindler, Pamela. Business Research Methods (p. 463). McGraw-Hill Higher Education. Kindle Edition.

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