Using Exhibit $6\mathrm{.}2($as shown below$)$ choose ONE of the four strategic positions.

Write your case showing how a sensor industry manufacturer would meet that strategy through company decisions.

WRITING SECTIONS

Introduction $-$ Overview the purpose of this analysis and the strategic position you are evaluating.

Product Selection & Target Markets $-$

Name the specific customer segments your company would target using this strategy? $($Marketing$)$

Explain why these customer segments would be appropriate?

Research & Development $-$

Explain how research & development would be used to strategically position your products?

Be sure to overview how R&D decisions should impact the product's performance, size, age & MTBF$.$

How would this strategy impact a company's expenditures for Research & Development?

Marketing $-$

Explain how your company should price its products for this strategy?

Address how competitive product prices could impact pricing decisions.

Explain how your company should set its Promotion & Sales budgets based on the strategy?

Could competitive spending impact this?

Production $-$

Explain how your company's strategy would shape production decisions such as:

Buying & selling capacity

Increasing Automation

Using a first shift only; or a first & second shift production strategy?

Explain what carryover of inventory on$-$hand would be desirable?

Conclusion$-$

Describe your appetite for risk if you were running this company in real life?

What decisions would you consider riskier versus more conservative?

Based on the industry dynamics & the decision choices available, what are the pros & cons of following this strategy?