Question: Using four airlines as examples , critically discuss why airlines used the airline-within-airline (AWA) strategies to operate in their markets. (Maximum length of 250 words)

Using four airlines as examples, critically discuss why airlines used the airline-within-airline (AWA) strategies to operate in their markets. (Maximum length of 250 words)

30 marks. 5 marks each for correct introduction and conclusions, respectively. 5 marks for each correct and clearly explained airline example.

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