Using Google Display Ads & its features recommend detailed strategies to help Lyft find more drivers.

Launched in 2005, trivago has quickly become one of the world's largest hotel search engines. Operating in more than 50 markets and 30 languages, the company helps millions of people compare more than 900K hotels from hundreds of booking sites every day. While trivago used Google Ads to help establish itself as a top global brand for travelers in 2009 through traditional search campaigns, the company decided to supplement this strategy to increase its search presence in both newer and more established markets.

In 2015, trivago decided to investigate whether its original campaign setup had overlooked potentially valuable long-tail keyword search queries. In order to claim meaningful search coverage in less developed markets, such as Southeast Asia and South America, the travel brand needed to capture a broad spectrum of new keyword opportunities. To drive conversions, trivago also knew that its long-tail keyword search queries required highly relevant ads. When travelers search for "what are the best hotels in new york city" or "cheapest hotels in san francisco" they expect an answer that is just as descriptive.

One of the worlds largest travel brands, trivago, needed to quickly increase its search campaign coverage in all markets across large volumes of long-tail keywords. They wanted to establish trivago as a global brand for hotel search & expand long-tail keyword search coverage in all markets at scaleto drive traffic at a profitable cost-per-acquisition (CPA).