Using GOOVIS VR headset as your topic, how would you propose to segment the British Columbia market in order to identify your target market? Identify at least FIVE relevant segments, including at least 2 examples of relevant DEMOGRAPHIC segments (e.g., specific age range, income range, education, occupation, gender, etc.) and at least 1 example of a relevant PSYCHOGRAPHIC segment (e.g., specific personality trait, lifestyle, or motive). Where appropriate to your product and to your market, you may also include relevant GEOGRAPHIC, BENEFIT, and/or USAGE-RATE segmentation variables. Provide a brief explanation for each segment to explain why that segment is an appropriate addition to your product's target market

Consider the baby stroller exampleof how to propose a target market that incorporates relevant demographic, psychographic, and geographic segmentation variables.

You will need to identify your target market anyway, so use this opportunity to think about the segmentation options, propose a target market, and receive feedback from others regarding your choices. You can also benefit from seeing how your classmates have segmented the BC market based on their own products and consider incorporating some of their ideas into your own MP Report.

After you have posted for yourself, read the posts of your classmates and respond to at least three others to ask questions or to offer feedback on their segmentation strategies. Remember that you must post your own response before other posts will be made visible to you.