Question: Using information from routine sources - guest folios, registration cards, customer surveys, and so onto build relationships with guests / clients and market the property's

Using information from routine sources-guest folios, registration cards, customer surveys, and so onto build relationships with guests/clients and market the property's services most effectively is called:
yield management.
"mining" marketing.
database marketing.
automation management.
Using information from routine sources-guest folios, registration cards, customer surveys, and

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