Question: Using information from routine sources - guest folios, registration cards, customer surveys, and so on - to build relationships with guests / clients and market

Using information from routine sources-guest folios, registration cards, customer surveys, and so on-to build relationships with guests/clients and market the property's services most effectively is called:
Select one:
a. automation management
b. yield management
c. database marketing
d. "mining" marketing
Using information from routine sources-guest folios, registration cards, customer surveys, and

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