Using Introductions and Conclusions Effectively

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This activity is important because it addresses what are often the two most memorable parts of a presentation: the introduction and conclusion.

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The goal of this activity is to demonstrate your understanding of the strategies used to make introductions and conclusions more effective in speeches and presentations.

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Read the case below and then answer the following questions.

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Rosa delivered her presentation to the management team about providing paid parental leave$$for up to three months$$to all employees. She started with a story about a young father who quickly became burned out as he tried to cope with working full time and caring for a newborn. He eventually quit his job. Five years later, he was at a competing company as a senior executive. Rosa explained she had recently spent nearly two years studying parental leave policies as part of her graduate degree in human resource management. She explained that she would show the following in her presentation: parental leave policies increase employee retention, parental level policies attract high$-$quality job candidates, and parental leave policies are the right thing to do$.$ After sharing research to demonstrate her points, she said, $$So$,$ you can see that parental leave policies have a lot of benefits. They keep employees longer, they attract high$-$quality employees, and they show we$$re a responsible and caring organization.$$ Then, she returned to her opening story. $$I told you a story of an executive who left a company that didn$$t have parental level. Five years later, he was a senior executive at a competing company. Well, I didn$$t tell you the whole story. That man helped his company grow market share on its most important product from about $15$ percent to more than $60$ percent. Yes, there are some costs to parental leave policies, but the returns can far outweigh the expenses.$$

Rosa explained she had recently spent nearly two years studying parental leave policies as part of her graduate degree in human resource management. Which strategy did she employ?

Multiple Choice

creating a memorable moment in the conclusion

capturing attention

summarizing main points

building credibility

previewing main points