Using matching distance to compute dissimilarity between observations, apply hierarchical clustering employing group average linkage to the data in DemoKTC to create three clusters based on the Female, Married, Loan, and Mortgage variables. Refer to the Appendix for instructions on how to perform hierarchical clustering using JMP Pro. In the Columns (7/1) section on the left-hand side of the Data

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Essentials of Business Analytics

2nd edition

Authors: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson

ISBN: 978-1305627734