Question: Using membership cards and / or numbers at stores such as CVS , Publix, and Walgreens provide information about customers' buying behavior ( i .

Using membership cards and/or numbers at stores such as CVS, Publix, and Walgreens provide information about customers' buying behavior (i.e., someone only buys when products are on sale). How customers react to different offers/marketing strategies is the basis for ________.
Group of answer choices
response models
leading indicators
correlation analysis
trend analysis
moving averages

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