Question: Using Microsoft Excel: 3. For the information given, rank the customers in terms of customer lifetime value. Avg. Annual Sales Avg. Profit Margin Expected Lifetime

Using Microsoft Excel:

Using Microsoft Excel: 3. For the information

3. For the information given, rank the customers in terms of customer lifetime value. Avg. Annual Sales Avg. Profit Margin Expected Lifetime Customer 1: Customer 2: Customer 3: $3,450 $2,000 $1,400 17 % 13 % 32 % 8 years 6 years 10 years Use a discount rate of 6 percent and treat the average sales figures as annuities. Should any of these customers be fired

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