Using Net Benefit to Evaluate Risk Response Alternatives

Alejandro's Moab Grill features authentic Mexican dishes delivered in a season, Alejandro $($the owner$)$ decided to identify his top risk. Alejandr unnoticed by tourists as the number of other local competing restauran risk that the restaurant attracts fewer diners, thereby causing a decrea this top risk, an inherent risk assessment, three risk response alternati response alternative.

Risk Inherent Risk

Impact

$($On Lost

Likelihood Revenues$)$ Risk Respons

Fewer tourists

choose to dine

at Alejandro's,

thereby causing

the restaurant

A$-$Switch the adv

to lose more directly targe

considerable

$B-$Redesign the $r$

sales revenue.

C$-$Take no action

possibility of insuff