Question: Using plan-do-check-act (PDCA) methodology, provide a continuous improvement process for preserving brand identity and reputation. (slides 910) Describe two marketing strategies to address negative public

  1. Using plan-do-check-act (PDCA) methodology, provide a continuous improvement process for preserving brand identity and reputation. (slides 910)
  2. Describe two marketing strategies to address negative public feedback on social media. (slides 1112)
    • Consider the role of public relations.
    • Consider the role of crisis management.

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