Using practical examples, conduct the brand audit with the help of the

$8$Ps of the brand. $(8$ x $2=16)$

$2\mathrm{.}3$ Discuss ANY six $(6)$ IMC channels you could use to reach your targeted

audience $($from question $2\mathrm{.}1)$ and clearly specify the assigned role for

each with a clear motivation for your choice. $(12)$

$2\mathrm{.}4$ Indicate the channel you think will work the best and motivate your

answer.