Question: Using preference modelling which site would you select? Factor Conv. access Parking Display area Shopper traffic Operating costs Neighborhood Wt. 0.15 0.2 0.18 0.27

Using preference modelling which site would you select? Factor Conv. access Parking

Using preference modelling which site would you select? Factor Conv. access Parking Display area Shopper traffic Operating costs Neighborhood Wt. 0.15 0.2 0.18 0.27 0.1 0.1 A 8 956 7 8 Sites B 7 7 9 8 9 8 C 6 9 9 8 8 7

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