Question: Using the following factor ratings, determine which location alternative (A, B, or C) should be chosen on the basis of maximum compositescore. Location Score Factor

Using the following factor ratings, determine which location alternative (A, B, or C) should be chosen on the basis of maximum compositescore.

Location Score Factor (100 points each) Convenience Parking facilities Display area Shopper traffic Operating costs Neighborhood Weight 15 A 80 72 70 76 90 86 90 85 60 92 90 80 82 75 18 10 10 1.00 94 98 96

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