Question: Using preference modelling which site would you select? Sites Factor Wt. A B O Conv. access 0.15 8 7 Parking 0.2 Display area 0.18 Shopper

Using preference modelling which site would you select? Sites Factor Wt. A B O Conv. access 0.15 8 7 Parking 0.2 Display area 0.18 Shopper traffic 0.27 6 Operating costs 0.1 Neighborhood 0.1

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