Question: Using Resource Based View and VRIO (Value, Rarity, Imitability, Organization) explain how Patagonia can develop and maintain long term sustainable competitive advantage. What are this

  1. Using Resource Based View and VRIO (Value, Rarity, Imitability, Organization) explain how Patagonia can develop and maintain long term sustainable competitive advantage.
  2. What are this firm's competences and distinctive core competences?
  3. Why have Patagonia's competitors found it difficult to copy its strategy?

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