Using seven steps $($see below$)$ create an awareness$/$prevention campaign targeted to Sam University students, faculty and staff for a public nuisance, health$-$related or other issue of your choosing. You should create this as a $30$ second spot for television$/$video$/$web$.$

Develop your campaign and address each of the following. Be persuasive!

Define the Communication Problem $$ what is the problem as we know it $($generally for public at large, at national college level, or specifically at Sam Houston State University based on your research$)$

Define the Target Audience $$ to whom is your message targeted?

Define the Objective $-$ Overall goals $$ what are you trying to accomplish with this video?

Define the Strategy $-$ What strategies will you use to appeal to your target audience? Emotional appeals? Fear? Humor? Will statistics on drug$/$alcohol abuse be used? Statistics? Accident rates?

Define the Content $$walk a listener through the video concept

Define the Appropriate Medium $$ Television? ALSO, will the campaign coincide with any $$months$$ such as Drug Awareness Month, etc. $$ Will this air on Web, social media such as Instagram$)$ you may want to give an idea of campus viewership or the Instagram user base $($you can use @Bearkat$\_$Student$\_$Media on Instagram for subscriber count$).$

Define the Concept & Creative Idea $$ further detailed what will happen in the video $($think of it as a concept for the storyboard in written form$)$

Finally, create a written storyboard for the script $($:$30$ seconds$)$