Question: Using sling tv as the product, consider how will your client market this product/service to potential customers in Generations Z and Alpha? Is your client

Using sling tv as the product, consider how will your client market this product/service to potential customers in Generations Z and Alpha? Is your client ready to do so?

1. Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics.

2. Describe Generation Alphain terms of behavioral, demographic, and psychographic characteristics.

3. What are some changes would you recommend to reflect Gen Z and Alpha?

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