Question: Using sling tv as the product, consider how will your client market this product/service to potential customers in Generations Z and Alpha? Is your client
Using sling tv as the product, consider how will your client market this product/service to potential customers in Generations Z and Alpha? Is your client ready to do so?
1. Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics.
2. Describe Generation Alphain terms of behavioral, demographic, and psychographic characteristics.
3. What are some changes would you recommend to reflect Gen Z and Alpha?
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