Using social media influencers in your marketing is the practice of building relationships with the people who

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Using social media influencers in your marketing is the practice of building relationships with the people who can build relationships for you. Whether an influencer's audience is small or large, an influencer can reach consumers via their blogs and social networks that your brand may not be able to.

To put this ideology into its proper context, visit "Webfluential" and run an estimate of the monetary value on your favorite Twitter celebrities or brands tweets using the embedded Tweet Value Calculator. You can evaluate your own value but the prerequisite is 500 or more followers. Please share your discoveries, thoughts, and perspectives here.