Question: Using the 4Ps, and implementing the qualitative research techniques (Focus Group or In-depth Interview: Which can be done online due to the current Covid situation,

Using the 4Ps, and implementing the qualitative research techniques (Focus Group or In-depth Interview: Which can be done online due to the current Covid situation, with the virtual presence of 4 to 6 participants) your tasks are as follows:

Product: To define your brands name, the packaging (Design, Weight, Shape, etc...)

Place: Where your product can be sold?

Price: For how much will your product be sold?

Promotion: What campaigns can be used to promote your product in the market?

NOTE: our product names ( cookies connection )

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