Question: Using the article by Tong, Luo and Xu (2020), identify and define the elements of the traditional Marketing Mix (i.e., the Four Ps). Using news

Using the article by Tong, Luo and Xu (2020), identify and define the elements of the traditional Marketing Mix (i.e., the Four Ps). Using news sources published online since 215, provide examples of how TWO (2) of the traditional marketing mix elements need to be adapted for the personalised mobile marketing context.

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