Question: Using the ATAR forecasting method (and template), forecast for the new Apple Homepod. In the case of the Apple HomePod, the estimation for the target

Using the ATAR forecasting method (and template), forecast for the new Apple Homepod.

In the case of the Apple HomePod, the estimation for the target market, given that there were 11.7 million units sold in 2018 and Apple originally had 6% of the market share, it was predicted to be 702,000. As for the cost to build, estimates show that manufacturing costs added up to $216 for a 38% profit margin (Reisinger, 2018).

please use this reference on the excel

https://medium.com/@Soundandsilence/apple-homepod-market-size-estimate-for-2018-456dabde6aca

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