Question: Using the ATAR forecasting method (and template), forecast for the new AppleiPhone 12 and Samsung Galaxy S12. Explain the The letters in the ATAR model

Using the ATAR forecasting method (and template), forecast for the new AppleiPhone 12 and Samsung Galaxy S12.

Explain the The letters in the ATAR model stand for

  • A = Awareness/
  • T = Trial/
  • A = Availability/
  • R = Rebuy or Repeat/

for AppleiPhone 12 and Samsung Galaxy S12, and you would just assume. Use your imagination, what if you were the manager of marketing department at Apple and preparing a forecast just for yourself to analyze options

and how was ATAR forecasting before launch.

The reference is,

https://www.pcmag.com/news/apple-iphone-12-vs-samsung-galaxy-s21-which-flagship-takes-the-crown

or you can research for estimate the size of the market AppleiPhone 12 and Samsung Galaxy S12

PLEASE if you use any research provide me the all websites you use it.

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