1. Using the balanced scorecard provided, identify and briefly describe three potential projects that the company might want to complete over the next year.
2. Identify three success criteria that the company might use to evaluate which projects to select. Include an explanation of why you chose these three success criteria.
3. Develop and complete a weighted scoring model to evaluate the three projects against the three success criteria you identified.
4. Choose one project based on the weighted scoring model results and explain how this project satisfies the three success criteria you identified.
5. Identify and explain three reasons it is important to align projects to business strategy.

ICC Integrated Communications Company Perspective Objectives Measures Targets (2022) Stewardship Increase Smartphone Sales Offset Advertising Costs +1.5% of global shipments 5% of purchasers (Financial Strength into Perpetuity) Vision Statement Deliver the highest caliber mobile technology and services to a global audience. Number of smartphones sold Percent of users returning through direct channel after first purchase. Increase the profit margin on premium data services Average session duration to purchase Bigger Margin on Premium Services At least 3.2% margin Customers Enhance customer shopping experience Maintain the lead in online sales and increase gap between r 25% (A uniquely satisfying experience) Build Brand Loyalty Number of returning users with a purchase Process Develop a next-gen smartphone Incorporate sustainability practices in manufacturing (Efficient and effective Operations) Time to market with first product Reduce waste from smart device production Launch by January 2023 Reduce by 10% 95% People and Learning (Be a great place to work) Train sales team in new sales platform Percentage of sales staff with certificate of completion Improve employee benefits options Add vision and dental services 70% election by EOY ICC Integrated Communications Company Perspective Objectives Measures Targets (2022) Stewardship Increase Smartphone Sales Offset Advertising Costs +1.5% of global shipments 5% of purchasers (Financial Strength into Perpetuity) Vision Statement Deliver the highest caliber mobile technology and services to a global audience. Number of smartphones sold Percent of users returning through direct channel after first purchase. Increase the profit margin on premium data services Average session duration to purchase Bigger Margin on Premium Services At least 3.2% margin Customers Enhance customer shopping experience Maintain the lead in online sales and increase gap between r 25% (A uniquely satisfying experience) Build Brand Loyalty Number of returning users with a purchase Process Develop a next-gen smartphone Incorporate sustainability practices in manufacturing (Efficient and effective Operations) Time to market with first product Reduce waste from smart device production Launch by January 2023 Reduce by 10% 95% People and Learning (Be a great place to work) Train sales team in new sales platform Percentage of sales staff with certificate of completion Improve employee benefits options Add vision and dental services 70% election by EOY