Question: Using the BCG ( Boston Consulting Group ) matrix, analyse McDonald's product portfolio based on the information provided in the case study. Classify McDonald's product

Using the BCG

(

Boston Consulting Group

)

matrix, analyse McDonald's product portfolio based on the information provided in the case study. Classify McDonald's product categories into the four quadrants of the BCG matrix. Provide a brief explanation for your classification and identify potential strategic actions for each quadrant, which can be extended globally.

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