Using the below case study please assist with The 5W+H method (Who, What, When, Where, Why, and How) framework for generating ideas for a new venture creation as per the case study below. Please help me to break down each question in more detail.

1.Who:

Who is the target audience for this venture?

Who are the potential partners or experts you can collaborate with?

2.What:

What services will you offer (e.g., Smart shoes products)?

What makes your approach unique or different from existing options?

3.When:

When is the best time to launch your venture?

When will be the right time or best season to sell your product that could boost your business?

4.Where:

Where will you operate your venture (online, in-person, or both)?

Where is your target market located geographically?

5.Why:

Why do people need smart shoe products?

Why would customers choose your services over competitors?

6.How:

How will you create personalized smart shoe products (technology, experts)?

How will you market and promote your venture?

How will you handle customer support and engagement?

In the challenging economic landscape of South Africa, Ruth and Edzani, two ambitious students, found themselves at a crossroads during their final year at university. Faced with the looming specter of unemployment, they decided to dive into entrepreneurship, harnessing their shared passion for technology and fashion. This decision marked the beginning of their smart shoe venturea unique fusion of technology and style that would soon make waves in the South African market.

Both immersed in information technology studies, Ruth and Edzani discovered a common fervor for smart shoes during their academic journey. In a country grappling with high unemployment rates, they sought ways to bridge the gap between their academic skills and the entrepreneurial realm. Motivated by their profound fascination with technology and an acute awareness of market trends in wearable tech, the duo identified an innovative business opportunity in the burgeoning world of smart shoes.

Facing societal expectations, particularly from family and friends, Ruth and Edzani felt the weight of expectations within the unique South African context. These external pressures played a significant role in shaping their entrepreneurial aspirations. Undeterred, they harnessed these expectations to fuel their determination in navigating the intricate challenges of entering the competitive smart shoe market, where technological complexities and competition awaited.

Encouraged by an entrepreneurial ecosystem in South Africa that provided support through various channels, Ruth and Edzani embraced the challenging yet promising path of establishing a smart shoe business. Their attitude toward technology and innovation emerged as a guiding force, influencing their decision to channel their efforts into the creation of a product that seamlessly merged fashion with functionality.

As with many startups, financial support emerged as a formidable obstacle for Ruth and Edzani. This challenge spurred meticulous planning and execution in every aspect of their smart shoe venture. The duo's approach to market research and innovation became pivotal, enabling them to navigate the competitive landscape and address the specific demands of the South African market.

Ruth and Edzani's commitment to innovation played a central role in the development and promotion of their smart shoe product. They recognized the importance of staying abreast of technological advancements and consumer preferences. This dedication to understanding the market dynamics allowed them to tailor their product to the specific needs and tastes of the South African consumer, establishing a niche within the broader smart shoe market.

The success and growth of Ruth and Edzani's venture were intricately tied to socio-economic factors prevalent in the South African landscape. Consumer purchasing power and the overall economic stability of the region played pivotal roles in determining the trajectory of their business. This intersection of entrepreneurial prowess and external economic conditions highlights the delicate dance that entrepreneurs must master to thrive in dynamic markets.

The entrepreneurial journey of Ruth and Edzani stands as a testament to the fusion of passion, innovation, and resilience within the unique context of South Africa. From their roots in IT studies to the creation of a groundbreaking smart shoe product, their narrative offers valuable insights for aspiring entrepreneurs navigating the challenges of the South African business landscape. Ruth and Edzani's story serve as both inspiration and a practical guide, illustrating the transformative power of entrepreneurship in the face of economic adversity.