Using the BEST framework, apply the BEST principles to a brand of your choice using the table below. Evaluate their content; does it meet the BEST requirements? If not, where are the gaps and why do you think this is? Element

Describe type of content

Content strengths

Content weaknesses

Behavioural

Behavioural Essential Does everything you communicate with customers have a purpose? What do you want them to do as a result of interacting with content? Deliver information that your best prospects need if they are to succeed at work or in life. The 'BEST' principles is a useful framework to apply when developing content. Strategic Targeted Your content marketing efforts must be an integral part of your overall business strategy. You must target your content precisely so that it is truly relevant to your buyers. Different forms of content will need to be delivered through different social platforms