Using the business you described in week two, identify and evaluate the different marketing intermediaries available to the business and the benefits each of these intermediaries offers. Also, Describe the nature of distribution channelsandwhy marketing intermediaries are used. my essay week 2

Good day Everyone, Being part of the hospitality industry allows one to choose many career paths from lodging, food service, tourism, and the cruise line industry. Therefore, the potential of growth can be limitless. However, the sector of the hospitality industry that is most appealing to me would have to be the meeting and event planning industry. I can see myself in this role because it fits my outgoing personality and exceptional multitasking skills. Currently, I work as an interior designer, and it has been the most fun I have had in a long time. Events planning and interior designing have similar bottom lines sell an idea to a client and bring it to life.

My essay week 3

The business that would compete with my company is CVent. According to statements taken from its website, CVent is a leader in the event management business. It offers an extensive array of solutions that simplifies and automate the whole event management process to make it more impactful. In addition, CVent provides a promising platform to conduct events and meetings. CVent operates in the hospitality sector, primarily catering to hotels and prominent organizations that host grand and elaborate events. This sector comes within the service industry and provides a broad range of food and beverages, lodging, event planning, theme-based occasions, travel, and tourism. The market size is vast and extensive, catering to a large number of people. Quality customer service is cardinal to this segment because it survives to a greater degree in this aspect. However, there are downsides in this sector in terms of the risks involved.

As mentioned before, CVent differentiates itself in the market by focusing on catering to hotels and prominent organizations that host grand and elaborate events. In addition, they also focus on offering web-based software that simplifies and automates the whole event management. This scenario has several implications for my business; first, the company must make necessary changes to stay relevant and competitive in the market - I will need to adopt web-based management for events to remain competitive. Second, as automation can be impersonal, I will emphasize that clients will receive the automation for efficiency and personalized services to enhance customer experiences with my company. Third, ensure that it resonates well with them; otherwise, I might lose relevance and appeal.

Attributes of products and perception of features are crucial in determining the positioning of a product. Therefore, companies should pay keen attention to the characteristics of a product that makes it more appealing to the customers. Then, the positioning of the product must be decided accordingly. That is responding to consumers by positioning the product as the one best meets consumer needs. An attribute that is common to many businesses competing in the same realm might contribute to a successful positioning strategy, mainly if it is an attribute that is very important to the customer.

The commonality would prove especially advantageous to small companies, building up their reputation based on the common attributes. The message to the consumer is that they have little to lose if they choose this company. As such, it would not be of great benefit for larger businesses. But they can leverage the commonality of characteristics to some extent.