Using the case: Emirates Airline: Connecting the Unconnected

Going through the stages of strategic planning facilitation process. ONLY NEED THE EXECUTING PROCESS.

Begin by preparing a SWOT analysis to get a core understanding of the direction Emirates Airline has taken. (Please remember this is an and exhibit at the end of your analysis to be included with your supporting footnotes, not the main assignment.) Using the Strategic Facilitation Process chart on this weeks slide deck as a guideline, evaluate the path that the Company has taken during its initial twenty-five years. Identify specific steps taken for each stage, how it directed the choices made, and the results as of the date of the case. Highlight a major positive move, (preparation through execution and results) and a decision that may you believe will turn out to be an ongoing issue.