Question: Using the case study from Harvard Business Publishing, The Philadelphia Eagles: Stoking National Football League Fandom in Africa answer these questions: 1 . Briefly describe

Using the case study from Harvard Business Publishing, The Philadelphia Eagles: Stoking National Football League Fandom in Africa answer these questions:

1 .

Briefly describe the past efforts of the NFL to expand on an international stage?

2 .

Explain cultural business considerations in Ghana, and the particular challenges of educating Ghana consumers on American Football

3 .

What are the challenges for the Eagles in building a new fan base in the country of Ghana?

4 .

Create a Campaign Outline; suggest marketing strategies and positioning the brand and reference the case.

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