Using the case study NFL'S SCOOFLES: SCOOPED WITH MARKETING RESEARCH PROBLEM? answer these questions 1. As the
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Using the case study NFL'S SCOOFLES: SCOOPED WITH MARKETING RESEARCH PROBLEM? answer these questions
- 1. As the Market Researcher of the company, what steps would you follow to clarify the situation and properly define the Marketing Decision Problem?
- 2. What type(s) of Market Research Methodology has NFL's used before launching the new product? What would you have done differently?
- 3. Before launching a new category, how could you use Market Research to help you determine the Marketing Mix of the new product? (suggest Market Research techniques to recommend a price, to choose the right channels, to help you develop a product and to evaluate a communication material or plan).
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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