Question: Using the Chapter 16 Opening Case: Michael Kors, answer and individually identify responses to questions 16-1, 16-2, and 16-3 on page 456. Then justify your

Using the Chapter 16 Opening Case: Michael Kors, answer and individually identify responses to questions 16-1, 16-2, and 16-3 on page 456. Then justify your answer using theories, concepts, and assessment tools presented in Chapter 16: Marketing in the Global Firm.

16-1 - What international marketing strategies have been key to Kors's success?

16-2 - Describe the role of branding in the global luxury products market?

16-3 - What can Kors do to expand international sales?

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