Using the clues given in the table 1, identify the concepts, find/highlight in the word search and provide an example in the table. The first one is partially completed. # Word Search: Identify word using the clues from the table and highlight. E C T B E H A V I O U R A L I O H F D P A 0 V E T I L L N F T I D A A T I U T C I H T Y T I L I T U M R o F S B E E V I T A I o S S I D F N D T N E M E A L P E I F. S U S E U E M T U M T D P A I R T E I R I E E V T U M I V E T A R E B I L E D P D T E T T R E T L N E I O R E S F L S E N T S M A R T R T M V H R L E G A L F A T o R S E R V I E B E E E E U B U N D L I N G V S I E L Word Explain using an example SMART D D Table 1: Complete the table Clue: Key concept or lesson where this word is covered. Marketing Objective for Planning purpose Consumer Decision Making (one of the three approaches) Reference Group (one of the three) Pricing Tactic Macro Environment Factor Distribution Inclusion of products in movies, TV shows, songs, books etc Basis of Segmentation A product is a good, idea consisting of a bundle of attributes that satisfies consumers. Effective intermediaries in marketing channel can achieve different utility (added value). A Type of utility is B L I P B or S F