Using the concepts, terminology and knowledge from Marketing & Public Relations-Module 6. as well as the...

  

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Using the concepts, terminology and knowledge from Marketing & Public Relations-Module 6. as well as the corresponding chapters in the textbook, consider the following: . You have 30 Sales Execs working two waves per day on a 5 day work week. • You need to generate 300 net tours (30 sales executives X 5 days per week X 2 waves per day) to them in a given week. (Net Total Tours Show Rate) • You have $200,000 to spend on lead generation per week. Presume that the costs, show rates and efficiencies in the file In Class Exercise-Lead Generation Worksheet-1.oots. are reflective of the measures at your property. As the Marketing Manager responsible for generating a sufficient quantity of qualified tours for the sales team, answer the following questions related to your weekly tour production. 1 Which Channel(s) would you use and why? 2. Given the $200,000 budget and the costs, show rate and efficiencies, how many sales were you able to generate from each channel and in total? Please use the starter worksheet from the module to complete this component of the question. 3. Which was your most efficient marketing channel? How do you know this? 4. Which of the channels that you used had the highest VPG? 5. What limitations restricted your choices in this exercise? In other words, think of completing this sentence. "If I did not have to consider I would have which would have resulted in and that would have been a better timeshare marketing strategy because TIMESHARE MARKETING WORKSHEET Total cost Show Total Factor number of tours = Channel Leads: Pgm How Cost of many program Double click to ed = leads X you pgm cost In House Broker Central Marketing Linkage OPC Media TOTAL buy? $200 $550 $850 $400 $300 $100 30% 80% 100% 75% 60% 10% leads X show factor VPG ($) Effic. Rate (%) 20% 15% 5% 5% 5% 10% Total # sales = effic rate X tours (round down) Using the concepts, terminology and knowledge from Marketing & Public Relations-Module 6. as well as the corresponding chapters in the textbook, consider the following: . You have 30 Sales Execs working two waves per day on a 5 day work week. • You need to generate 300 net tours (30 sales executives X 5 days per week X 2 waves per day) to them in a given week. (Net Total Tours Show Rate) • You have $200,000 to spend on lead generation per week. Presume that the costs, show rates and efficiencies in the file In Class Exercise-Lead Generation Worksheet-1.oots. are reflective of the measures at your property. As the Marketing Manager responsible for generating a sufficient quantity of qualified tours for the sales team, answer the following questions related to your weekly tour production. 1 Which Channel(s) would you use and why? 2. Given the $200,000 budget and the costs, show rate and efficiencies, how many sales were you able to generate from each channel and in total? Please use the starter worksheet from the module to complete this component of the question. 3. Which was your most efficient marketing channel? How do you know this? 4. Which of the channels that you used had the highest VPG? 5. What limitations restricted your choices in this exercise? In other words, think of completing this sentence. "If I did not have to consider I would have which would have resulted in and that would have been a better timeshare marketing strategy because TIMESHARE MARKETING WORKSHEET Total cost Show Total Factor number of tours = Channel Leads: Pgm How Cost of many program Double click to ed = leads X you pgm cost In House Broker Central Marketing Linkage OPC Media TOTAL buy? $200 $550 $850 $400 $300 $100 30% 80% 100% 75% 60% 10% leads X show factor VPG ($) Effic. Rate (%) 20% 15% 5% 5% 5% 10% Total # sales = effic rate X tours (round down)

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1 I would use the following channels Online display ads Social media ad... View the full answer