Question: Using the consumer decision - making model, describe the five steps of the decision - making process for one of the following: a . Switching

Using the consumer decision-making model, describe the five steps of the decision-making process for one of the following:
a. Switching to plant-based meat products or
b. Buying high-priced luxury yoga pants from Zen Wear
Suggest marketing initiatives that could influence consumers to buy Zen Wear / Beyond Meat at each step

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