Question: Using the Customer Value Framework (CVF) in Exhibit 2.1, from p. 24 of your textbook, what are the key CVF elements in understanding the consumption

  1. Using the Customer Value Framework (CVF) in Exhibit 2.1, from p. 24 of your textbook, what are the key CVF elements in understanding the consumption process for a food truck meal? (16pts)

a. Internal influences (Consumer Psychology and Personality of Consumer) (4 pts)

b. External influences (Social Environment and Situational Influences) (4 pts)

c. Consumption process (3 pts)

d. Value (2 pts)

e. Relationship Quality (3 pts)

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