Question: Using the data in the example in the Reminder: Basic CLV Formula section above, which of the two approaches will provide the best improvement to

Using the data in the example in the Reminder: Basic CLV Formula section above, which of the two approaches will provide the best improvement to CLV?
The company increases its investment in its loyalty program and related direct marketing emails from $100 per year per customer to $150- which results in the average lifetime of a customer increasing from 5 to 6 years - OR -
The company increases its customer acquisition efforts, increasing its acquisition cost per customer from $2,000 to $2,100- but they now acquire 1,200 new customers per year, up from 1,000 customers per year.
I recommend a table to provide side-by-side comparisons for the starting data, option A, and option B.
 Using the data in the example in the Reminder: Basic CLV

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