Question: Using the data in the example in the Reminder: Basic CLV Formula section above, which of the two approaches will provide the best improvement to
Using the data in the example in the Reminder: Basic CLV Formula section above, which of the two approaches will provide the best improvement to CLV
The company increases its investment in its loyalty program and related direct marketing emails from $ per year per customer to $ which results in the average lifetime of a customer increasing from to years OR
The company increases its customer acquisition efforts, increasing its acquisition cost per customer from $ to $ but they now acquire new customers per year, up from customers per year.
I recommend a table to provide sidebyside comparisons for the starting data, option A and option B
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