Question: Using the data supplement provided with the case, evaluate if the EAS and Betty Spaghetty advertising campaigns were effective in increasing sales. How does the

  1. Using the data supplement provided with the case, evaluate if the EAS and Betty Spaghetty advertising campaigns were effective in increasing sales.
  2. How does the EAS experiment compare to the Betty Spaghetty experiment?
  3. In your opinion, which experiment is more suitable for evaluating whether an advertising campaign is effective?
  4. What are some concerns regarding the data available for evaluating the results of the experiments?
  5. Is it a good idea for the Ohio Art Company to invest in a national advertising campaign for EAS and Betty Spaghetty?

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