Question: Using the first alternative strategies presented in table 5-3, provide a feasible specific strategic statement for each of the 8 strategies that Coca-Cola could pursue

Using the first alternative strategies presented in table 5-3, provide a feasible specific strategic statement for each of the 8 strategies that Coca-Cola could pursue over the next 3-5 years.

Forward integration, backward integration, horizontal integration, market penetration, market development, product development, related diversification, under diversification.

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