Question: Using the following analytical and quantitative framework from our Strategic Management 5760 course, total addressable market and implication of market growth and the Changing Banking's

Using the following analytical and quantitative framework from our Strategic Management 5760 course, total addressable market and implication of market growth and the Changing Banking's DNA: The Impact of Fintechs on Small Business Lending case study by Sarit Markovich, Richard Kolsky, and Charlotte Snyder to answer the following question:

Which big tech company discussed in the case (if any) poses the largest threat to banks in the US? Why?

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