Question: Using the following factor ratings, determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score. Location Score

Using the following factor ratings, determine

Using the following factor ratings, determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score. Location Score B A Weight 15 .20 60 80 72 Factor (100 points each) Convenience Parking facilities Display area Shopper traffic Operating costs Neighborhood 70 76 90 92 .18 88 90 .27 94 86 80 98 90 .10 10 82 75 96 85 1.00

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