Question: Using the following factor ratings, determine which location alternative (A, B, or C) should be chosen on the basis of the maximum composite score. begin{tabular}{lcccc}

Using the following factor ratings, determine which location alternative (A, B, or C) should be chosen on the basis of the maximum composite score.

Using the following factor ratings, determine

\begin{tabular}{lcccc} & & \multicolumn{3}{c}{ Location Score } \\ \cline { 3 - 5 } Factor (100 points each) & Weight & A & B & C \\ \hline Convenience & .15 & 80 & 70 & 60 \\ Parking facilities & .20 & 72 & 76 & 92 \\ Display area & .18 & 88 & 90 & 90 \\ Shopper traffic & .27 & 94 & 86 & 80 \\ Operating costs & .10 & 98 & 90 & 82 \\ Neighborhood & .10 & 96 & 85 & 75 \\ & 1.00 & & & \end{tabular}

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